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Ten fake doors

Ten product ideas, each with its own landing page. The waitlist tells us which ones are worth building.

None of these exist yet. Every page says so, and the science on each one links to its source.

Watchful cameras

A camera that tells you what matters

Warm camera on a shelf, an older woman reading behind it
For aging parents

Kinwatch

Know Mom's day went fine, without watching her.

See the page
Safety camera on a warehouse column
For job sites

Foresite

Spots missing helmets and forklift near-misses, with faces blurred.

See the page
Baby monitor above a crib in a sage nursery
For new parents

Hushwing

Sleep patterns and gentle alerts. Video stays at home.

See the page
Minimal home camera in a bright entryway
For the house

Quietwatch

Three useful events a day instead of three hundred motion pings.

See the page
Pet camera on a shelf, a dog and a cat looking at it
For pets home alone

Pawtrail

How their day went, in one timeline.

See the page

Built on behaviour science

Play and talk, the way they actually think

Border collie sniffing a foraging puzzle feeder
Dog toy

Scentry

A sniff-and-forage feeder that grows with your dog.

See the page
Tabby cat crouched to pounce at a play kit
Cat toy

Prowl

Stalk, chase, pounce, eat: the whole hunt, every play session.

See the page
Baby sensory play set on a linen mat
Baby toy

Little Sprig

Play that unlocks stage by stage, from newborn to two.

See the page
Clip-on device on a golden retriever's collar
Dog translator

Tailspeak

Barks and body language, read as mood and context.

See the page
Grey cat wearing a small collar tag
Cat translator

Mewsense

What that meow, trill or slow blink most likely means.

See the page